Movember – Movement
It’s interesting when a group of people come up with an innovative idea to serve the society for a global cause such as cancer awareness and men’s health issues. Movember is a global movement which is specifically designed for this purpose. Let’s have an overview of what is this movement and it’s target.
During November each year, Movember is responsible for the growing of moustaches on thousands of men’s faces, in the US and around the world. With their moustaches, these men raise vital awareness and funds for men’s health issues, specifically prostate and testicular cancer initiatives.
Once registered at Movember.com, men start Movember first clean shaven. For the rest of the month, these selfless and generous men, known as Mo Bros, groom, trim and wax their way into the annals of fine moustachery. Supported by the women in their lives, Mo Sistas, Movember Mo Bros raise funds by seeking out sponsorship for their Mo-growing efforts.
Mo Bros effectively become walking, talking billboards for the 30 days of November. Through their actions and words they raise awareness by prompting private and public conversation around the often ignored issue of men’s health.
At the end of the month, Mo Bros and Mo Sistas celebrate their heroism by either throwing their own Movember party or attending one of the infamous Gala Partés held around the world by Movember, for Movember.
The funds raised in the US support prostate cancer and testicular cancer initiatives. The funds raised are directed to programs run directly by Movember and our men’s health partners, the Prostate Cancer Foundation and LIVESTRONG Foundation. Together, the three channels work to ensure that Movember funds are supporting a broad range of innovative, world-class programs in line with our strategic goals in the areas of awareness.
No matter the country or city, Movember will continue to work to change established habits and attitudes men have about their health, to educate men about the health risks they face, and to act on that knowledge, thereby increasing the chances of early detection, diagnosis and effective treatment.
Ravikanth Rayapati MBA(ITBM) 2013-2015 @ SCIT
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